Seamless user acquisition with high retention

An innovative affiliate program that ensures high user acquisition and high retention for the gaming industry.

TOGO Express is designed for gaming companies looking for a cost-effective, high-retention user acquisition solution. Powered by India’s expansive retail network, ensuring higher reach and retention driving a higher ROI than traditional digital ads.

What is the TOGO
Express Affiliate Program?

The TOGO Express Affiliate Program is a powerful offline-to-online user acquisition model designed to connect gamers with top real-money gaming apps via a nationwide retail network. It enables seamless app discovery, guided onboarding, and incentivized engagement – all facilitated at trusted retail points.

Who is it for?

Founded in Europe, TOGO is a trusted fintech provider operating across multiple geographies with a mission to make digital payments seamless, secure, and scalable. With over €11 billion in transactions processed, a presence in 25+ countries, and a user base exceeding 25 million consumers, TOGO delivers high-performance financial technology solutions for both online and retail environments.

Gaming Companies looking to scale user acquisition in Tier 2–Tier 5 cities

Retail Network Partners seeking new revenue streams via game promotions

Retailers interested in becoming digital enablers and earning per install & deposits

Distributors & Regional Agents aiming to grow their footprint with a scalable model

Simple Steps to High ROI

Step 01

Gamer Walk In and Retailer Pitches

Step 02

SMS, App Download, Registration & Deposit

Step 03

Commission Triggered and updated on Retailer dashboard and Incentive Payout.

How it Works

Benefits of the TOGO Express Affiliate Program

Wider Reach

Unlock access to millions of gamers across India’s retail landscape.

Verified Conversions

Real-time tracking of installs and deposit actions.

Incentive-Driven

Retailers earn for every new gamer and deposit made.

Seamless Integration

Simple tech onboarding with SMS tracking and centralized reporting.

Performance Visibility

Dashboards for monitoring earnings, users, and engagement.

Schedule a Meeting

A performance-driven solution for sustainable user acquisition.

Designed to serve the needs of gaming companies, retailers, and retail networks.

Gaming Companies

Seeking high-retention, cost-effective user acquisition solution.

Retail Network Companies

Exploring options to address revenue potential through affiliate marketing.

Retailers

Alternate sources to increase commission base.

The Competitive Edge You Need

A user acquisition model designed for the gaming industry

Performance-Based, Result-Driven:

Guaranteed conversions with a focus on real users.

Leverages India’s Retail Network:

A vast, untapped resource for real user engagement.

Higher Engagement & LTV:

Engaged users with long-term value, outpacing traditional digital ads.

A Smarter Model for Gaming User Acquisition

A strategic comparative analysis on ROI for gaming operators

Digital User Acquisition vs. TOGO Express Affiliate Program

Key Factor

  • Customer Acquisition Cost (CAC)
  • Conversion Rates
  • User Retention
  • Audience Reach
  • Trust & Brand Affinity2
  • Targeting Accuracy
  • Scalability
  • Value Creation
  • Cost Model
  • Brand Advocacy
  • User Support

Traditional Digital Advertising

  • Increasing CPC/CPM with diminishing returns
  • Typically 1–3%
  • Low – minimal brand affinity post-click
  • Concentrated in urban/ metropolitan areas
  • Limited – lacks personal engagement
  • Algorithmic – often lacks nuance
  • High but cost-intensive
  • Short-term visibility, low engagement
  • Prepaid budgets with uncertain ROI
  • Low – minimal organic promotion
  • Low – minimal organic promotion

TOGO Express Affiliate Program

  • Lower CAC through performance-linked affiliate payouts
  • 8–15%+ via trust-driven, localized referrals
  • High – users onboarded by trusted local partners
  • Pan-India access, including Tier 2, 3, and 4 markets
  • Strong – peer-to-peer influence fosters trust from first touchpoint
  • Human-led – informed by hyperlocal context and real community insight
  • Efficient and scalable through structured affiliate onboarding
  • Long-term value with higher lifetime retention
  • Pay-per-conversion with predictable returns
  • Built-in advocacy – affiliates act as long-term promoters
  • Built-in advocacy – affiliates act as long-term promoters

Purpose-built for gaming operators focused on sustainable scale, compliance, and long-term profitability in the Indian market.

Schedule a Meeting
  • India
  • A1105, 5th Floor Two Horizon Center Gurugram Haryana India

TOGO is a trademark of OKTOGroup of Companies. All rights reserved (c) OKTOGroup 2025.